Intentional.
In a culture that rewards speed and volume, intention is a countercultural act.
WHAT WE DO
We make meaning move people.
Commercial brand strategy
For consumer companies navigating an inflection point, a rebrand, a new category, a lost edge or a growth plateau. We build the strategic foundation: brand architecture, positioning, narrative and the vocabulary that makes a brand relevant to the people it most needs to reach.
Civic and political strategy
For candidates, campaigns, advocacy organizations, and civic institutions.
Political communication has a methodology problem. Campaigns over-invest in message and under-invest in diagnosis. We treat it like brand strategy: starting with what people actually need, not what a campaign wants to say.
Personal reputation strategy
For executives, candidates, and public-facing professionals who need to own their narrative before someone else defines it for them. We help you clarify who you are, what you stand for and how that translates into a presence that’s legible, consistent and distinct.
ABOUT US
An exceptional track record.
We’ve led narrative strategy for a $5B Amazon HQ2 bid. Helped Discover Financial Services end a seven-year American Express dominance in customer satisfaction. Shaped how Walmart talks about itself as a community builder and employer of 1.6 million Americans. Built the brand architecture for Bonfire Women across 300+ global companies.
Cannes Lions Titanium. D&AD Black Pencil. One Show Best Design.
We help people, teams and companies with more strategic potential than their current narrative was capturing. We’ve done that work for two decades.
Intentional was founded on the conviction that clarity is a competitive advantage. We build the strategic foundation that makes organizations legible to the people they most need to reach.
