Intentional Strategy – Strategy for the unapologettically ambitious

Intentional.

WHAT WE DO

The work of making meaning move.

Commercial brand strategy

For consumer companies navigating an inflection point, a rebrand, a new category, a lost edge or a growth plateau. We build the strategic foundation: brand architecture, positioning, narrative and the vocabulary that makes a brand legible to the people it most needs to reach.

Civic and political strategy

For candidates, campaigns, advocacy organizations, and civic institutions that need more than a message. We apply brand strategy discipline to political and civic challenges: needs-based analysis, narrative architecture and communications built to move people across a fractured information landscape.

Personal reputation strategy

For executives, candidates, and public-facing professionals who need to own their narrative before someone else defines it for them. We help you clarify who you are, what you stand for and how that translates into a presence that’s legible, consistent and distinct.

ABOUT US

An exceptional track record.

Cannes Lions Titanium. D&AD Black Pencil. One Show Best Design. Recognition at the highest levels of the industry, earned through work that delivered measurable business impact.

We shaped Walmart’s reputation strategy as community builder and the largest private employer in the country. Led the narrative strategy behind Chicago’s $5B Amazon HQ2 bid. Helped Discover Financial Services reach #1 in J.D. Power Credit Card Satisfaction, ending a seven-year American Express streak. Built the brand and narrative architecture for Bonfire Women across 300+ global companies.

From startups to global enterprises we turn complexity into clear narrative and narrative into measurable results.

GET IN TOUCH

For the unapologetically ambitious.

Are you navigating an inflection point, building a communications strategy for a campaign or ready to own your personal brand? We’d like to hear about it.

Based in Chicago. Working nationally.